Advocay Project

I chose my topic of #IGrewUpOutdoors  because many of my passions revolve around the outdoors and lands and waters that haven’t been destroyed by people. The goal of the project was to spread awareness of conservation of these resources through the use of them. The audience I targeted was outdoorsmen and women in general throughout the web. It would have been difficult to target a specific region in such a short amount of time that this project allowed. Ideally, everyone that would see it would be made aware of how many people rely on these areas for enjoyment and recreation. As a result, people will be respectful of the land and water and contribute in some way to improve it for others and the generations down the road. My method doesn’t directly ask for people to contribute through donations and direct volunteer time, but by just getting people out and partaking in outdoors activities they contribute to it. When a person buys a fishing or hunting license, or outdoor equipment a portion of all those sales finds its way into the hands of conservation groups either private or public. It falls under civic media, because I’m trying to get the message across that a wide range of people rely on the outdoors and that it should be maintained and preserved in as natural state as possible.

I chose this medium because people that do stuff outdoors like to brag and show off all the cool places they’ve been or things they’ve seen/done. I chose the content that I did to start the trend because that’s the content I had available to me on my computer. The pictures I wanted to originally use are all a long drive away. I designed it like this because Jenkin says that producing content that is easily shared promotes spreadability (6). Posting pictures with a caption is about as easy as it can get for the audience while still getting them involved. From Konnikova’s “Six Things that make Stories Go Viral”, she states that having something that triggers a memory helps make media spread. I tried to orient my project so that a memory is triggered in my audience and then that memory would trigger a positive reaction in the subject be reflecting on the memory of their time in the outdoors. This positive reaction, which Konnikova also says is key in making media spread, would make a person want to try to portray that good experience with other people through a picture and a short story. At the time of this writing, the spread of the project is not super far. It’s left the house, but it’s not down the street yet. From how it has spread, people share it by tagging their photos with the hashtag #IGrewUpOutdoors.

I’m proud that it’s out there and it has potential to receive some interesting pictures as long as people want to contribute. So far the response has been slow. You can lead a horse to water, but you can’t make it drink. I can try my best to get everyone to see it, but just because they see it doesn’t mean that they’ll contribute. The use of relevant general hashtags to get it out and about is really important. If everyone that contributed to it already threw in a comment with like five general, but relevant hashtags it would have spread further (ideally).

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  1. Write a few sentences describing the purpose of your project, including the specific audience and the action you want that audience to take.
  2. What specifically do you plan to create/submit for your final project? How does that digital project fit the purpose/audience/action that you described above?
  3. What’s your specific plan for making your project spread? Where will you post it? Why? What kinds of existing people, groups, events, etc. can help you spread your project or get it noticed?
  4. What questions do you have for me? How can I help you as you create your project?
  1. The purpose will to spread awareness of preserving and conserving natural and wild public lands and waterways for future use. The target audience I want get to help preserve these wild lands will be fisherman, hunters, backpackers, really anyone that spends a lot of time outside. The actions to take would be to spread the good word of nature, donate (time or money)to a conservation foundation such as TU, DU, PU, nature conservancy, etc. Or organize their own events such as cleanups or lobbying.
  2. A hashtag wit some posts a video most likely also (depends on time). They will fit the audience because outdoorsy people  really like showing off the places they’ve and the cool things they’re doing.
  3. I will post to different social platforms and blogs and forums I follow and use. The same blogs and forums would ideally post it and other followers and users would see it and share it.
  4. Nothing yet, but I probably will when I start working

One comment

  1. sarahesummers2014 · November 5, 2015

    Sam, I really like this idea. I’m wondering if there’s something more specific you could ask your audience to do. For example, last time I taught this class, someone did a spay/neuter project and asked people to post pictures of their dogs in the “cone of shame” with a hashtag. Is there something clever like that you could do? A certain type of picture? (For some reason people’s hiking shoes in various areas is the image stuck in my head, but I’m sure you’ll come up with something cooler and with a hashtag that makes sense.) Hope that’s helpful!


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